Wednesday, 3 April 2013

Requirements for Studio

Requirements for Studio

Close Up

Ever since i got into photography close up and the macro world has definitely been a favourite of mine. It is for this reason that i will attempt to take at least two close up images for submission. I also intend on taking a different approach to what i feel would be the norm when thinking of how apple would use a macro image. 
The idea that we can just take an image of an apple product with a 1:1 magnification is the first idea that pops into my head. However this is my project and should have my brand on it. As well as keeping with Apple's idea of what looks good. So far i have discovered that Apple love their simplicity, humour, colour and white background. They also strive to pitch their beauty and elegance in their products. So taking inspiration from Peiling Lee's photography and again piggy backing on how Apple associate their products with the image that comes on the box. I'd like to experiment with insects and bugs in their own beautiful world. Peiling Lee doesn't have an enormous amount of simplicity, but her photo's are beautiful and i think this idea could work quite well. The 16th and 17th should give me enough time to source my materials and book a space in the studio.

What ill need:
  • Insects - maybe approach a pet barn or similar and enquire. 
  • Insect Environment. Easy enough to create, maybe take some inspiration from peiling lees set ups. 
  • Macro lens - already have one and i can also use the hassleblads. 
  • Gels and filters. CIT should have enough of these but I will make some of own as well.
http://www.peilinglee.com/



Glassware

Glassware for me is demanding to be simplistic. This works very well for my client. Something beautiful and elegant is a must but i think the focus here will be on lighting, not the subject. The lighting has to compliment the subject but for it to be what Apple would use also has to be fairly close to how apple photographs their products. I intend on going online to see what stores offer a money back guarantee. This will ensure my costs are kept quite low. Alternatively I was hoping to visit canberra glassworks to see if i could borrow some of their objects. They are always intersting in design and apart from being very fun to photograph they possess the aesthetics that apple are always so proud to show off. Again an email or visiting in person would do for contacting them. May the 23rd and 24th are my scheduled dates for these objects. 

http://www.canberraglassworks.com/visit/shop/online-shopping/



Chrome

Chrome is difficult subject so applying a level of creativity will be reasonable difficult. This is way i have chosen to photograph something i already have photographed - Headphones. Music is big part of Apples lifetstyle. When steve jobs introduced the iPod his reason was "We love music'. So it make sense to photograph this subject on multiple levels. Showing off the elegance, lines and beauty of the object will be a t the forefront of my aims and purposes for this image. As i have done this before in stage 2 of last year, i though it best to double up on this area as well. I also am aware that APple have a 14 day money back guarantee,  this will aid in reshooting and keeping costs down. 

Tilt Shift

At the moment i currently have no ideas on what to shoot to display camera movement. My backup plan is just to shoot an iPod touch very well because it believe it's of Apples most stunning designs. For this I will require the hassleblads and the same approach as the chrome-ware object. Currently Im setting this back to the 30th and 31st so i can rustle up some other ideas. 

Shooting Timeline


Close up - 16th and 17th of May, preparation 6th-10th May
Glassware - 23rd and 24th May, preperation 13-17th May
Chrome 9th and 10th of May, preperation 29th-3rd.
Tilt - 30th and 31st of May, preperation 20th-24th May

I am setting myself a very strict timeline, this is because last semester it was all very rushed in the end and i would like this year to at least have some quality images I am happy to submit and try improve on those. It may not be realistic, but this is stage 3 in our second year and if it is a mistake to set such a tight timeline than at least i will find out early on before end of year submission. 

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