Originally Apple released a computer named the Macintosh in 1984, but now has several product lines favouring generational suitable 'i' at the front of most model names. Products now include tablets, music players and phones. When the first series of macs were released Apple specialised in making their own operating system introducing a 'virtual' desktop where actual icons represented the folders beneath them. Growing to a 300 million dollar company in less than a decade Apple became Americas fastest growing company. The computers often featured state of the art processors but always at a premium price.
Apple's main rival IBM always provided a cheaper alternative with a more flexible operating system. In 1990 when Windows 3.0 was released Apple took a heavy hit to sales and took something very innovative and very well marketed to bring Apple back into the computer sales race. In 1997, after Window 95 and Pentium processors dominated the market, Steve Jobs burnt all bridges with any third party company providing Apple with components in order to start a new evolution of computers. The iMac.
1998 the release of the iMac started Apple on a journey that we still see today. A single body PC providing state of the art components including in 2005 a swicth from Power PC to Intel processors. Though the history of Apple has not been that of a fairy tale, it is clear that their attention to marketing has contributed greatly to their success. Selling premium products for an inflated price will not win the sales race for Apple, but rather seizing a market left wide open and using those sales to filter down across their products.
Below Evolution of the Mac
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| http://en.wikipedia.org/wiki/File:Apple-Macintosh.jpg |
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| http://en.wikipedia.org/wiki/File:IMac_Bondi_Blue.jpg |
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| http://cdn2.sbnation.com/entry_photo_images/7102493/2012-imac-gallery6_medium.jpg |
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