Equipment

Equipment

Current kit:

• Canon 500d 
• Tamron ef-s 17-55 2.8
• Canon 100mm 2.8 Macro
• Canon 70-200 2.8 IS ii
• Samyang 35mm 1.4
• Helios 58 2

For this brief I would truly like to upgrade my kit. Currently I have an APS-C sized sensor camera and though it has been a great tool I feel with landscape and architecture being a prominent part of the brief my image quality would really benefit from a full frame sensor. As I do not own a non ef-s wide angled lens I will need to purchase a decent wide angle lens (24mm or wider). I will sell the Samyang and tamron to fund this upgrade, the Helios will also not work on a full frame sensor as it is an m42 lens with an ef-s adaptor. However this was a 50 dollar lens that was bought for fun not professional use.

My New Kit:

• Canon 6d (cheapest full frame currently on the market) $1500
• Canon TS-E 24 3.5 L ii (Great for lanscape and the tilt shift function used for architecture.) $1900
• Canon 100mm 2.8 Macro. Already own
• Canon 70-200 2.8 IS ii. Already own
• Canon 28 2.8 IS (Will provide an autofocus alternive to the TS-E 24 for potential industrial shots) $500

I have never been a big fan of zoom lenses due to their hefty price and high distortion. However the Canon 24-70 2.8 ii is next on the list because i won't argue their flexibility is a luring. However i believe I will be able to complete this brief without it. 

Software:

• PTGui - Panorama software i would like to experiment with and utilize.
• Photomatix - HDR software I would like to experiment with and utilize. 
• Nik - New to google, nik is a plug in for photoshop.

Technique

Beauty, elegance, shape, simplicity, colour, sleek, avant garde and fun. These are the recurring themes of apples advertising. To apple them to the images required by the brief I will have to utilize several techniques that i already know and some that i am unfamiliar with.

• HDR - The Architecture interior and exterior. For a flawless and beautiful image all tones are going to have to be kept with the dynamic range of the cameras sensor. I already have some knowledge on this technique but would like to refine and experiment for the best possible results.
• Panorama - As Landscape is a big passion of mine I would like to use a panorama image to convey colour simplicity and elegance. Again i have some knowledge
• Star Trials - This will also be featured in one of my landscape images to imitate one of apples most underrated advertising campaigns - the preloaded background on any Mac computer. Never experimented with this. 
• Tilt-Shift - For use in the studio and on architectural images. Never used before.